The strategy was to meet with shoes manufacturers sign off their brands and market them online. The name was changed from Shoesite to Zappos. Leaving where he was to this start-up with no future was a big risk but after a couple of discussion, the trio decided to start the venture. Nick got in touch with a guy named Fred, who was climbing the corporate ladder at Nordstrom for 8 years, who just bought a house and had child. Tony did not buy into the idea at first but when Nick started reeling out statistics of the shoe industry, Tony showed some interest. Nick’s idea was that this venture will be to shoes what is to books. By sheer serendipity, he got a call from Nick Swinmurn, who had just started a site called. With the proceeds, he started an investment fund with the name, Venture Frogs. In 1996, he co-founded LinkExchange, which was sold to Microsoft in 1998 for $265 million.
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